Bybit, the world's second-largest cryptocurrency exchange by trading volume, has made a groundbreaking move by becoming the first official exchange partner in the newly launched Nansen Points Program. Announced on June 17, 2025, this partnership marks a significant step in integrating institutional-grade trading with cutting-edge blockchain analytics, offering unique benefits to users in the crypto ecosystem.
The Nansen Points Program is a loyalty initiative designed by Nansen, a leading on-chain intelligence platform, to reward user engagement. Through subscriptions or staking on Nansen, users can accumulate points that unlock exclusive perks and rewards across the platform and its partner ecosystem, now including Bybit.
This collaboration brings together Bybit's robust trading infrastructure and Nansen's industry-leading analytics, creating a powerful synergy for elite traders and investors. Users can expect enhanced tools for market insights and execution, catering to both retail and institutional players in the crypto space.
As part of the partnership, Bybit is offering special incentives, including rewards of up to 88,000 USDT for VIP traders participating in the program. This move underscores Bybit's commitment to providing value-added services to its user base while fostering deeper engagement within the blockchain community.
The alliance is poised to set a precedent for other exchanges, highlighting the growing importance of loyalty programs in the competitive crypto market. By partnering with Nansen, Bybit aims to empower users with actionable data and exclusive benefits, further solidifying its position as a market leader.
Industry experts view this as a strategic step towards bridging the gap between trading platforms and analytical tools, potentially reshaping how users interact with crypto ecosystems. As the program rolls out, both Bybit and Nansen are expected to announce additional features and rewards to enhance the user experience.
Maria Lourdes
