Jing-A (京A) Brewing Co.

零售市场经理

Jing-A (京A) Brewing Co. Chaoyang District, Beijing, China
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The role’s scope includes:

工作职责:

• You will be the driver of the Jing-A retail marketing program, with the ability to think creatively, combined with the energy and passion to bring great ideas to fruition. To do this, you’ll work closely with colleagues across several functions of the business, coordinating all around a plan to deliver a great craft beer experience at our outlets.您将成为京A零售营销计划的推动者,作为团队的关键成员,你必须具有创造性思维的能力,并结合自身的能力与激情实现构想。您将与多个职能部门的同事密切合作,推动零售市场活动的落地执行

• Lead the scheduling and ideation of our Outlet Programming (events, promotions and other in store activations). Plans must be made well in advance and communicated clearly to ensure appropriate amplification through our social and other media channels. 负责计划门店的市场活动的创意与执行(活动、促销和其他店内活动)。提前做好计划,并通过我们的社交账号及其他媒体渠道进行清晰的传达,尽可能扩大活动效果。

• Monitor and execute the tools and training systems to ensure successful execution of Programming and other marketing activities at the outlet level. 监督管理及执行市场各系统软件及培训系统等,以确保在各门店基层可以成功执行各项活动项目。

• Develop campaign plans and have the project management skills to manage campaign execution. Campaigns build brand and fame as well as target specific goals driving revenue, traffic or specific sales targets. 制定活动的计划,并具备项目管理技能。通过管理及执行活动,来建立品牌声誉,以及具体目标的推进,如收益,流量或销售目标等。

• Liaise with and manage event and campaign partners (both internal and external) in the development and execution of promotions, events and activations. 活动项目开发及执行的过程中,与各类合作伙伴的沟通及管理。

• Monitor customer feedback on social platforms, building dialogue with colleagues around better training and operational systems which improve the guest experience.监督管理社交平台上的客户反馈,并根据操作系统及时反馈及培训各店负责人,从而改善客户体验。

• Monitor and maintain menus, promotions, exposure opportunities and relevant information on our online platforms (Weidian, Meituan and Dianping).监督管理各门店的线上平台(微店、美团和点评)的菜单、促销及相关信息。

• Drive our Membership / CRM program, creating campaigns and activations to deliver a great experience and sustain continued growth. Work closely with our Sales team to capture sale opportunities arising from outlet visits.推动会员 / CRM项目,通过创建活动保持活跃度等计划,为顾客提供良好的客户体验并保持持续增长。

• Ability to roll-up your sleeves and work with the brand and sales marketing teams and other Jing-A functions when required. 能够积极主动的与品牌和销售团队以及其他京A职能部门合作。

• Enthusiastically contribute to the overall creative horsepower behind Jing-A. 能够主动热情地为京A背后的整体创造力贡献力量。


A successful candidate will have:

成功候选人需具备:

• Native proficiency in Chinese and high-level English language abilities – written and especially spoken. 中文母语,流畅的英文读写能力

• You are an extrovert at heart and enjoy communicating, working in teams and building industry relationships. 性格开朗,喜欢沟通、团队合作和建立行业关系。

• Past experience in a retail, hospitality or F&B group at Manager level or above (5 years or more). 具有5年以上酒店及餐饮行业同岗位管理经验

• Demonstrated success planning and running large-scale events and promotions. 成功策划和举办大型活动和促销活动经验。

• Able to learn and adapt quickly within a start-up working environment and loves nothing more than a challenge. 能够快速学习和适应新的工作环境,喜欢挑战。

• Have a detail-oriented, organized and dedicated mindset; ability to juggle multiple tasks and meet deadlines. 注重细节、有条理性及敬业的心态;能够处理多项任务并在截止日期前完成。

• Most importantly, craves a cold pint of craft beer at the end of a work day! Shows a genuine interest in the craft beer movement within China, has a passion for creativity and comes to work everyday with a sense of curiosity and playfulness. 最重要的是,在工作日结束时渴望喝一杯冰镇啤酒!表现出对中国的精酿啤酒的推动的兴趣,尊重及追求创意和行业激情,每天都带着好奇和好玩的心态来工作。

  • Seniority level

    Not Applicable
  • Employment type

    Full-time
  • Job function

    Marketing, Strategy/Planning, and Management
  • Industries

    Food and Beverage Services and Restaurants

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